Heidi Serena had a dream of a non-profit where she and other women in the Shorewood area could give back to the community in which they raised their children. Shorewood H.U.G.S. was formed in 2008.
Through its Hugs and Wishes program, almost 600 wishes have been granted within a 20 miles radius of Shorewood. These wishes are found from submissions by residents in the community who know of someone in need, and have reached out to the organization to fulfill the wish.
Wishes range from gas cards to get to doctor appointments, money toward a wig for cancer patients, baby items for adoptive families, grocery cards, bikes, Christmas lights for a teacher with cancer and on. The gift fits the exact need of the recipients.